Use Videos to Hit a Bullseye with Your Target Market

Video Marketing has turned out to be the most productive way to get a word out about anything. With the advent of video distribution/sharing sites like Youtube, the exposure you can get with videos is massive and they can take you a long way in your marketing efforts. The reason video marketing is so effective is that it hooks the viewer’s interest from the start and keeps them fully engaged.

The Importance of a Well-Constructed Video Lead Capture.Unlike TV, people switch from one video to another pretty fast on the Internet. If your video gets too long, it might lose the attention of the viewer. Keep in mind that the point of video marketing is to push traffic and sales, not to provide entertainment. After you’ve gained complete understanding of your target market and determined the right structure for your video, it’s time to decide how long it should be. An educational video must be short. A running time of 1:30 to two minutes is an optimal length for an online video. However, if your goal is a promotional ad for your company or product, then a sixty second film clip is more appropriate.

Without securing contact information from potential customers, a vital aspect of video marketing is missing from your success formula; without this information, your site’s visitor may never become a customer. Getting this information is the biggest struggle; once you have it, everything else will fall into place. With the use of a video squeeze page, you can gain the contact information needed from prospective clients/customers: name, e-mail address, and so on. This start up information gives you the reason you need to get back in touch with them, giving new offers and answering all their questions. This page should be short and to the point, no beating around the bush. The best pages will only take up a single screen and require no scrolling. The use of bullet points help you highlight everything you really want them to see. Every customer is a potential sale. Don’t waste their time wondering about the point of your video. Be straight forward and professional when showcasing your product. On your capture page, you should have your video; this will increase your conversion rate tremendously, and help you gain long term results.

If you’ve been in the Internet marketing field for a while now, you know what a lead capture page or a squeeze page is. Capturing your viewers’ email addresses, names and contact details in this way makes it extremely easy to get in touch afterward, so that you can alert them to any updates, special offers and information about your products and services. Once piece of good advice is to keep this page brief and to the point, with the opt-in form always appearing “above the fold”. You don’t want your visitors having to scroll through the entire page to see what’s there, but make sure it can all easily be seen at a glance. There are exceptions, however, and sometimes it is necessary for your reader to scroll down a bit.In addition, you should use concise, short bullet points to emphasize the primary ideas featured in your video.

Monitor Your Video’s Performance

Video marketing can produce enormous returns if you use it right. A lot of marketers don’t want to try it because they think the actual filming will be incredibly difficult, when it’s much simpler than they think in actual fact. Due to the fast pace at which the Internet is growing, the growth of online media is something that you have to keep up with through video marketing. A greater number of videos are being posted every day, meaning that they’ll provide a bigger percentage of the marketing efforts that take place online.

I saw this video the other day featuring Learn and Master Blues Guitar, a cool guitar course for learning blues guitar, and PPV Playbook. Try using videos yourself, and see how they work for you.

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