Why You Need Social Media Marketing

Traditionally, the flow of information to and from people was controlled by large media distribution networks like News Corportation and Liberty Media. These network distributed informational content around the globe. With the explosion of users posting their own content, ideas and information on the internet, the media giants have realized they will only grow if they effectively use social media to engage people on the internet.

This is one of the reasons that social media and social media marketing is so exciting for so several people and businesses and why it is great for people and their freedom of speech and in order. Social media sites like Digg give you the capability to quickly syndicate content from your blog and broadcast it the rest of the world. Unlike usual media the users of social media choose which articles are the most interesting by submitting their feedback and efficiently voting for the content.

What is large about this system is that the best content classically goes to the top of the pile. The web is so big it is extremely hard for social media marketers to manipulate the quantity of votes they need to get their sites to the top of social media syndication previous to they get caught and banned. Of course as you would expect when the stakes are high many people have tried to game the system on sites like Digg. It is light game too with a first page listing on Digg bringing everywhere up to 200,000 unique visitors a day.

?Word of mouth? advertising has been around forever, and has always been effective. We simply share our opinions on recent buys with our friends in every day conversation, or through written media. Now, ?word of mouth? advertising is amazingly effective, since information travels lightning quick over the internet, and reaches many more people than a simple conversation would. According to Dartmouth’s Center for Marketing, a staggering 51% of blog content has become a force to sell and advertise products.

Now, major newspapers, television stations, and radio hosts keep and update blogs of their own. This is bringing more interest in online news sources to the mainstream, and people are reaching out for new ways to hear news.

The capability for webmasters to rapidly distribute their content and in order is a very powerful advantage of web 2.0 and the addition of social media with social networking is another step to marking powerful web content syndication a reality. There are now a tool than integrate Twitter feeds with Facebook news feeds which is very powerful and maybe the mainly clever tool ever invented. This means not only can you approximately directly distribute your content through Social Media, you can also post a link and short snippet about your content on Twitter and have it syndicate through your friend network on Facebook.

Social marketing is a new thing and an important thing for any business that relies on the web to reach people and engage users. With the next generation fo search and syndication technologies, the role of social media marketing is sure to grow. Many companies are developing social media marketing strategies now so they won’t be left behind.

Justin Harrison is an internationally recognised Internet Marketing Expert and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.

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